Setting Up Your Store

The Seller Dashboard is where you set up and manage your store. Everything can be done here: add new products, edit existing products, manage orders, view commissions paid, create coupons, and more.

Go to the Seller Dashboard, click the Settings tab and fill in the pertinent info under the various sub-tabs. Below are some tips for each those tabs.

Store tab:

• Store Name is required.

• Store Description: Tell customers a little about your store.

• Seller Info: Tell customers a little about you personally. This information also shows up in the “Meet the Seller” tab on product pages.

• A physical address is optional but please at least choose your country from the dropdown.

• “Enable opening hours” refers to business hours. If you don’t have a physical store open to the public this probably isn’t necessary.

• “Enable Vacation Mode” is an option for when you’ll be unable to ship orders or if orders will be delayed. It applies a notice on your storefront and product pages and gives the option of not accepting orders temporarily.

• “Enable Store Notice” lets you add a general note/announcement at the top of your storefront and product pages.

Payment tab:

• “PayPal Address” is the only field most US sellers will need to fill in.

Branding tab:

• Here you can upload your store icon and banner image.

Shipping tab:

• This is where all shipping options are set: flat rate, by country, free shipping threshold, handling fee, shipping and return polices, etc. You can ignore any duplicate fields (they’re being deprecated but haven’t yet been removed from the software).
• Domestic shipping is based on a flat rate rather than weight. You can choose flat rate per item or per order. As an example, if you wanted shipping to be $5.00 regardless of item quantity, you would put $5.00 in the fields for “Default National Shipping Fee”, “Minimum Shipping Charged…” and “Maximum Shipping Charged…”. You can also choose free shipping for all products (I’d recommend building the cost into your item price).
• International shipping can be set the same way or by creating a table that sets the rate by country. This option makes for more accurate shipping charges but it does take some work and needs to be edited when the USPS rates change.
• These settings can also be overridden on a per-product basis (in the product listing form).


• Let people know where else they can find you online.


• If you have Privacy Policy and/or Terms of Condition statements this is where they go.


• Filling these out will help more people find you and improve your store’s relationship with search engines. The Facebook and Twitter fields are for the data that will show when links are shared to those platforms.